Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and...(展开全部)

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and...(展开全部)

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.

In this, his first major book, Mark Steyn--probably the most widely read, and wittiest, columnist in the English-speaking world--takes on the great poison of the twenty-first century: the anti-Americanism that fuels both Old Europe and radical Islam. America, Steyn argues, will have to stand alone. The world will be divided between America and the rest; and for our sake Americ...(展开全部)

In this, his first major book, Mark Steyn--probably the most widely read, and wittiest, columnist in the English-speaking world--takes on the great poison of the twenty-first century: the anti-Americanism that fuels both Old Europe and radical Islam. America, Steyn argues, will have to stand alone. The world will be divided between America and the rest; and for our sake Americ...(展开全部)

This title is the "New York Times" bestseller - now in paperback. In "America Alone", Mark Steyn uses his trademark wit, clarity of thought and flair for the apocalyptic, Mark Steyn to argue that America is the only hope against Islamic Terrorism. Steyn addresses the singular position in which America finds itself, surrounded by anti-Americanism on all sides. He gives us the br...(展开全部)

（加拿大）马克·斯坦恩（Mark Steyn），著名畅销书作家，政治评论员。1959年12月8日出生于加拿大多伦多，美国《华盛顿邮报》、《澳大利亚人报》和新西兰知名杂志《调查》特邀评论员。他关于政治、战争、艺术和文化的文字见诸世界各地；同时，他还是广播和电视上颇受欢迎的实事评论家。现居美国新罕布什尔州，已婚，育有三名子女。 译者：姚遥，外交问题专家。中国公共外交协会研究室主任，外交学院国家软实力研究中心主任，哈佛大学肯尼迪政府学院“中美富布赖特项目”联合培养博士（师从 “软实力”提出者约瑟夫·奈教授）。主要研究领域为中美关系、外交政策、港澳台问题等。

"This is a very difficult letter to write. I hope you will not hate us too much. . . My son broke into your home recently while you were out." In a quiet, leafy suburb in upstate New York, a teenager has been sneaking into houses--and into the owners' computers as well--learning their secrets, and maybe sharing some of them, too. Who is he, and what might he have uncovered? Aft...(展开全部)

约翰·巴奇博士，社会认知心理学家，潜意识领域世界前沿专家。美国耶鲁大学心理学系罗杰斯·安吉尔教授，ACME实验室导师。